Perfetti Van Melle Appoints Human Resources Vice President for Its Americas Business Unit, Based in Erlanger
Perfetti Van Melle, a global leader in the confectionery industry, has appointed Leticia Vescovi as Vice President of Human Resources for its Americas business unit. This newly created position is a strategic move to support the company's expansion across Mexico, Latin America, the United States, and Canada.
Based in Erlanger, Kentucky, Perfetti Van Melle's U.S. operations include factories in Erlanger and Rockford, Illinois. The company, which is privately owned and manufactures and distributes confectionery and chewing gum in over 150 countries, boasts a diverse portfolio of iconic local and internationally recognized brands such as Mentos, Chupa Chups, Alpenliebe, Airheads, Center, Fruit-tella, Big Babol, Vivident, Golia, Vigorsol, Smint, and Frisk, among others. In the United States, the portfolio includes Trident, Hollywood, Dentyne, Stimorol, V6, and Bubblicious.
Vescovi brings over 20 years of successful Human Resources leadership experience across various industries to her new role. She has worked in the USA, Brazil, and Mexico, and her broad international experience and multicultural background have fueled her passion for aligning business strategy with team and talent agenda.
In her previous role at Nike, Vescovi supported Latin America, Asia-Pacific, and Global business teams. For the past nine years, she has held both global and regional HR Business Partner roles at the sportswear giant.
As the Vice President of Human Resources for Perfetti Van Melle's Americas business unit, Vescovi will play a strategic role in supporting the company's expansion in the region. Her primary strategic objectives include leading HR strategy, driving cultural and talent excellence, global HR leadership, and supporting business expansion.
Vescovi will focus on developing and implementing HR strategies that align with the company's growth objectives across the Americas. This involves creating policies and programs that enhance the company culture and talent management. With over 20 years of HR leadership experience in manufacturing, food and beverage, and retail industries, including roles at Nike, Vescovi is positioned to drive cultural initiatives and talent acquisition strategies that foster a competitive and inclusive work environment.
Her experience in global roles will help Perfetti Van Melle navigate the complexities of managing diverse talent pools and regulatory environments in different countries, ensuring that HR practices are aligned with local laws and cultural norms. By focusing on people and culture, Vescovi will help build a strong foundation for the company's continued expansion in the region. This includes ensuring that HR systems and processes are scalable and aligned with business needs.
Leticia Vescovi expresses excitement about joining Perfetti Van Melle. She will report to Sylvia Buxton, president and CEO of Perfetti Van Melle Americas Business Unit. The addition of this role at the Americas Business Unit level will help drive collaborative HR strategy and capabilities around people and culture for the region.
[1] Perfetti Van Melle's U.S. operations are based in Erlanger, with factories in Erlanger and Rockford, Il. [2] Perfetti Van Melle is a global leader in the confectionery industry. [3] Leticia Vescovi's broad international experience and multicultural background have fueled her passion for aligning business strategy with team and talent agenda.
- Perfetti Van Melle, a prominent player in the confectionery industry, operates its US facilities in Erlanger, Kentucky, with additional factories situated in Rockford, Illinois.
- Leticia Vescovi, the newly appointed Vice President of Human Resources for Perfetti Van Melle's Americas business unit, brings over 20 years of Human Resources leadership experience across various industries, including manufacturing, food and beverage, and retail.
- As the Vice President of Human Resources, Vescovi will focus on aligning HR strategies with the company's growth objectives across Northern Kentucky and the United States, with a particular focus on cultural and talent excellence.
- Having worked in the USA, Brazil, and Mexico, Vescovi's multicultural background will enable her to navigate the complexities of managing diverse talent pools and adhering to local laws and cultural norms in different regions, such as Cincinnati and other parts of the Americas.
