OMODA wins over Russian drivers with style, value and reliability
A recent survey reveals strong satisfaction among Russian owners of OMODA vehicles. Nearly nine in ten respondents expressed happiness with their purchase and the car’s overall performance. The brand, produced by Chery Automobile, continues to gain traction in the market as China’s largest automotive exporter.
The study highlights key reasons behind OMODA’s appeal. Attractive design topped the list, with 85.6% of owners citing it as their main motivation. A favourable price-to-value ratio also played a major role, securing 66.1% of votes.
Interior comfort and functionality mattered to 36.4% of buyers, while reliability and safety were important for 32.2%. Another 25.4% valued the brand’s affordable maintenance and repair costs. The data also shows a balanced gender split, with 53% of owners being men and 47% women.
OMODA’s customer base leans towards professionals in engineering, trade, transport logistics, and supply chain management. The average buyer is 43 years old. Looking ahead, 66% of current owners would consider purchasing another OMODA vehicle in the future.
The findings suggest OMODA’s combination of design, affordability, and practicality resonates with Russian buyers. With high satisfaction rates and a willingness to repurchase, the brand appears well-positioned in the market. Chery Automobile’s status as a leading Chinese exporter further supports its growing presence.
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