OMODA wins over Russian drivers with bold design and affordability
A recent survey reveals strong satisfaction among OMODA car owners in Russia. The brand, part of Chinese manufacturer Chery Automobile, has won over buyers with its design, affordability, and performance. Nearly nine in ten owners report being happy with their purchase.
OMODA’s stylish appearance is the biggest draw for customers. A striking 85.6% of respondents cited attractive design as their main reason for choosing the brand. Beyond looks, practical factors also play a key role. Interior comfort and functionality ranked as the top purchase criterion for 36.4% of buyers, while 32.2% prioritised reliability and safety. Affordable maintenance costs mattered to 25.4%, and 66.1% appreciated the favourable price-to-value ratio.
The typical OMODA buyer is 43 years old, with a fairly balanced gender split—53% men and 47% women. Professionally, many owners work in engineering, trade, transport logistics, or supply chain management. Loyalty to the brand appears strong, as 66% of current owners would consider buying another OMODA in the future.
Chery Automobile, OMODA’s parent company, stands as China’s largest auto exporter and a leading original equipment manufacturer. Its growing presence in Russia reflects a broader push into international markets.
The survey highlights OMODA’s success in Russia, where design and practical benefits drive customer satisfaction. With 89% of owners content with their vehicle’s performance, the brand has established a solid reputation. Chery’s strategy of combining affordability with modern features seems to resonate with a diverse group of buyers.
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