New York Times Terms Contract with Droga5, Taps 72andSunny for Future Projects
Revised Article:
Looks like The Gray Lady has bid adieu to Droga5 and welcomed 72andSunny to its creative stable, as per an ADWEEK exclusive scoop!
The NYT spokesperson stated that they don't have a single advertising agency on retainer and instead work with a pool of creatives to cater to their diverse requirements.
"We've been shuffling partners for a while now. Watch this space for updates on our upcoming campaigns," the spokesperson added.
Insiders suggest that 72andSunny's role will fill in the void left by Droga5, serving as the primary creative force for the publication's major brand campaigns.
Bryan Smith, 72andSunny's global chief strategy officer, expressed his enthusiasm about the partnership, saying, "We're psyched to collaborate with The New York Times. Creativity is the driving force behind change for businesses, and we share that vision!"
Although 72andSunny bagged The New York Times in 2025, redefining their roster with clients like Venmo, Choice Hotels, AFL, Cadillac, Deputy, and retaining heavyweights like Google and RealEstate.com.au, there's no clear cut information regarding Droga5's past or present affiliation with the publication.
For a complete picture, more info on the exact nature and duration of Droga5's partnership with The New York Times would be needed to confirm this transition and its motivations. Currently, the available data does not decisively confirm this change or its reasons.
- The New York Times' creative stable now includes 72andSunny, replacing Droga5, as announced by ADWEEK.
- 72andSunny will serve as the primary creative force for The New York Times' major brand campaigns, filling the void left by Droga5.
- Bryan Smith, 72andSunny's global chief strategy officer, is excited about partnering with The New York Times, stating that creativity drives change in businesses.
- Despite 72andSunny gaining clients like Venmo, Choice Hotels, AFL, Cadillac, Deputy, and retaining Google and RealEstate.com.au, there is no clear information about Droga5's past or present affiliation with The New York Times.
