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New leadership at Channelscaler: Brian Martin appointed as CEO

New leadership at Channelscaler: Brian Martin steps in as CEO, while Kenneth Fox shifts to CTO to focus on technological advancements and partner collaboration prosperity.

Business announces Brian Martin as new chief executive officer in its leadership lineup at...
Business announces Brian Martin as new chief executive officer in its leadership lineup at Channelscaler.

New leadership at Channelscaler: Brian Martin appointed as CEO

Channelscaler Appoints Brian Martin as CEO

In a recent leadership shake-up at Channelscaler, Brian Martin has been named as the new Chief Executive Officer. The appointment, announced in August, comes as part of a series of changes for the cloud-based channel enablement platform.

Channelscaler, which was formed in May 2025 following the merger of Allbound and Channel Mechanics in 2024, has enabled hundreds of mid-market and enterprise customers worldwide to scale their indirect and channel businesses. The unified brand, a result of the merger, represents a statement of intent, combining intuitive partner engagement with enterprise-grade automation to deliver what channel leaders need most.

Kenneth Fox, founder and CTO at Channelscaler, will transition fully into this role. Fox expressed his delight at welcoming Brian Martin to the team, believing that Martin's expertise in customer success and go-to-market strategies will further strengthen Channelscaler's leadership team.

Brian Martin brings over 20 years of experience in the technology industry to his new role. He previously served as Chief Revenue Officer at Litmus Software, a company acquired by Validity in April 2025. Martin has held various leadership qualities in sales and customer success, working with companies such as OpenAir, NetSuite, and ForSee.

John DeLoche, co-founder and managing partner of Invictus Growth Partners, stated that the consolidation of Allbound and Channel Mechanics had immense potential to set the standard for excellence in channel sales software. The rebranding of the combined company to Channelscaler aligns with this mission, focusing on partners, delivering measurable ROI by simplifying partner operations, accelerating indirect revenue, and reducing the cost of channel sales.

As Channelscaler moves forward under Martin's leadership, it is poised to continue its mission of powering partnerships and delivering ROI for its customers.

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