New launch sees Gönrgy gain market share at 2.4% after 17 months, underscoring continued strategic growth through sugar market entry
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Görgy, the ballsy startup from Hamburg, has been shaking up the German energy drink market for two years now, and it ain't slowing down anytime soon. With over 58 million units sold and a market share of 2.4%, Görgy cemented its 4th place among energy drink brands in Germany at the end of 2024.
Now, it's time for the next round: From June 5th, 2025, Görgy will take on the sugary energy drink market with three tantalizing new flavors – and you better believe it's a game-changer.
Say hello to Mango Slam, Paradise Punch, and Kaktus Kick! These delightful flavors will be available in sugar and zero versions, making them the first sugary additions to Görgy's lineup.
Rewe, Kaufland, and EDEKA will kick things off on June 5th, with Globus, Famila, and HIT! joining in on the 11th. Fuel station partners such as Aral, Shell, Star, and more will follow soon after.
Görgy: The Energy Drink Brand for Everyone
With its new sugary offerings, Görgy is not only catering to its loyal fanbase but also expanding into an entirely new market segment. Zero-sugar energy drinks account for only about a quarter of the overall energy drink market, which is primarily dominated by sugary drinks.
These new flavors deliver full-bodied taste and robust energy, regardless of whether you opt for sugar or zero. This move positions Görgy as a versatile brand that caters to all taste preferences.
Going Big: New Campaign, Limited Edition, and MontanaBlack Collaboration
Görgy's marketing strategy isn't only focused on tasty new flavors. They're also stepping up their game with a series of exciting initiatives:
- Limited Edition #4: Whew, get ready for an explosion of taste with Görgy's Limited Edition #4 flavors, available from June 5th.
- National TV and Out-of-Home Campaign: Tune in (or look out) for Görgy's first national TV and out-of-home campaign, starting in July 2025.
- XMAS Event 2.0: In 2024, Görgy's XMAS event was the most-watched German Twitch stream of the year, with over 260,000 simultaneous live viewers and 1.53 million viewers in total.
Görgy: A Subsidiary of Bold&Balanced GmbH and MontanaBlack
Görgy GmbH was founded in 2023 as a subsidiary of Bold&Balanced GmbH in collaboration with MontanaBlack. MontanaBlack, a Twitch superstar with millions of followers on Instagram, YouTube, and other platforms, is one of the influencers driving Görgy's success. To learn more about Görgy and its collaborators, visit www.goenrgy.de or check out @goenrgy_official on Instagram.
In the sphere of both lifestyle and business, Görgy, a versatile energy drink brand, is venturing into the sugary energy drink market, offering three fresh flavors - Mango Slam, Paradise Punch, and Kaktus Kick - for consumers with various taste preferences. This strategic move signifies an expansion of Görgy's product range, aiming to capture a larger share of the energy drink market which primarily consists of sugary drinks. Furthermore, this shift in Görgy's offerings will not be limited to product innovation; the brand also plans to launch a national TV campaign, pursue a limited edition series, and collaborate with MontanaBlack for the second XMAS event, intensifying their marketing strategy in the food-and-drink sector.
