New Guidebook Helps African Founders Master Pre-Seed Fundraising Challenges
Launched in 2022, Madica is an Africa-focused pre-seed investment programme empowering underrepresented and underfunded mission-driven founders on the continent. The sector-agnostic platform, affiliated with Flourish Ventures, aims to empower entrepreneurs by providing funding and democratizing access to world-class company-building support.
Zero to Funded: A Founder's Guide to Pre-Seed Fundraising in Africa is an insight-led guidebook that incorporates real perspectives gathered from investors, VCs, and ecosystem leaders across North, West, East, and Southern Africa. It is designed as a practical resource for African founders at the earliest stages of fundraising.
The 75-page guide serves founders navigating their first raise, often without access to deep networks, accelerators, or prior fundraising experience. The resource covers important topics including how to decide whether to raise funding in the first place, myths and misconceptions that too often derail early conversations with investors, and how to balance local realities with global expectations and manage Africa's perceived risk.
The guide also provides toolkits, templates, and checklists, practical resources that founders can adapt directly to their own fundraising journeys. Interested parties can view and download the guidebook here.
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