MTN supports entrepreneurs to reach success during the 21-day Y'ello Care period
Exploding Digital Empowerment: MTN Ghana's Y'ello Care Campaign
The gravity-defying rise of digital empowerment in Ghana, spearheaded by MTN Ghana's Y'ello Care campaign, has been a thrilling spectacle. Adwoa Afriyie Wiafe, the CCSSO, passionately proclaims, "This year, our focus has been on the youth, women, and differently-abled. With the digital age upon us, educating them on digital skills provides a crucial advantage in growing their businesses."
Y'ello Care set out to illuminate the dark corners of digital ignorance among entrepreneurs in rural communities, many of whom were oblivious to the financial and promotional boons buried within the vast terrain of social media. Led by the hand, these entrepreneurs have now been armed with the skills needed to harness the internet's power and propel their businesses to new heights.
In the grand arena, Ms. Wiafe proudly unveiled a menagerie of locally produced wonders, from vivid skin care products and tantalizing beverages to wholesome local rice. Additionally, tradition took center stage with a vibrant display of indigenous attire adorned with dazzling beads.
The spectacle reached its zenith at MTN Ghana's head office in Accra. There, Ms. Wiafe candidly disclosed, "We also have an enterprise support program that aims to support local entrepreneurs in scaling their businesses. This year, we embarked on this journey and intend to run it for a five-year stretch."
MTN partners, staff, and employees, united in their generosity, donated their time to ensure the success of this year's Y'ello Care campaign. The "21 Days of Y'ello Care" pits MTN operations against each other, running a competition to secure the highest staff involvement in volunteerism and impactful projects. The victor snatches a prize of $100,000 to inject into community projects.
Since 2007, Y'ello Care has reaped a phenomenal harvest, imbuing millions of people and communities across Africa with digital enlightenment. Looking ahead, the 2025 edition, themed "Connecting at the Root," sets its sights on overlooked communities, determined to disseminate practical, sustainable, and inclusive technological solutions that foster digital skills and commercial growth.
Whether through direct training or leveraging smart farming technologies, Y'ello Care transcends the 21-day volunteer campaign, demonstrating an enduring commitment to sustainable empowerment. Beyond the flashy showcases and workshops, the program bolsters social upliftment through grassroots initiatives like installing computers in schools, sewing school uniforms, and erecting shelters for the vulnerable; a testament to MTN's multi-faceted approach to digital inclusion.
With a breeze in its sails and an unyielding mission to place digital empowerment within reach of all Ghanaians, the Y'ello Care campaign stirs anticipation and excitement as it sets sail on its next adventure, empowering communities and businesses to defy gravity and soar to new heights.
- The enterprise support program within Y'ello Care aims to foster growth in small businesses and the sustainability of local entrepreneurs over the next five years.
- In the digital age, educating the youth and women in Ghana on digital skills can provide them with a crucial advantage in growing their businesses.
- Through the Y'ello Care campaign, entrepreneurs in rural communities have been empowered with the necessary skills to harness the internet's power and grow their small-businesses.
- The 2025 edition of Y'ello Care seeks to extend digital enlightenment to overlooked communities, promoting practical and inclusive technological solutions for business and digital skills growth.
- The success of the Y'ello Care campaign is enabled by the generosity of MTN partners, staff, and employees who donate their time to volunteerism and impactful projects during the "21 Days of Y'ello Care".
