"Morgan Challenges Porsche With Advanced New Super Sport Model"
Hey there! You know Morgan, the British company that's been crafting old-school sports cars for over a century. They were operating out of a garage, and their popular trike had an engine on the outside. Their engineers had their doubts about the 3D printer.
But with their newest ride, the Supersport, they're putting that image in the rearview. This puppy may look like Morgans of yore, but it sports a brand new aluminum chassis, stiffer and more solid than before. It offers improved storage, blast-worthy tunes with Bluetooth connectivity, wireless smartphone charging, and doors that shut with a satisfying thunk instead of a rattle—all alongside weather-blocking window seals.
The Supersport is also the safest Morgan ever, more aerodynamic than its predecessors, and highly customizable too. It's powered by a turbocharged 3.0-liter, six-cylinder engine from BMW, delivering a punchy 335 bhp. The rear-wheel-drive beast boasts an eight-speed automatic from ZF. Compared to the Plus Six of yore, the Supersport features a shiny new steering system, new suspension, new rims, and—drumroll please—it even comes with a proper trunk!
Despite this crisp, sleek appearance and enhanced comfort, the Supersport retains classic Morgan touches. It's decked out in aluminum body panels formed by human hands over wooden frames, dressed in fine Scottish leather, and christened with the 'Supersport' name that first graced a Morgan in 1927.
Morgan isn't the least bit shy about luring buyers from base-level Porsche 911s or Mercedes SLs and into a Supersport. They're pitching the Supersport as a weekend warrior, or even daily driver, sportscar. Though Porsche may scoff at the creature comforts, details like the Sennheiser sound system and weatherproofing bump Morgan up from a niche vehicle manufacturer to an everyday sports car supplier.
At around $110,000 plus tax (and in production already), the Morgan Supersport weighed in at 2,580 lbs and hit 60 mph in under four seconds. Top speed? 166 mph. It was available with a removable canvas roof or a carbon roof for sunny days, and the top halves of the doors could be removed and stashed in the trunk. Modern details included LED lights and the option for a 'Dark Accent Pack' that swapped out chrome for matte black accents.
The Supersport represents a bold move by Morgan. It's their signal to the world that they're hungry for more than just die-hard fans—they're aiming for drivers seeking an interesting sports car to ride daily with today's amenities. If the Supersport can deliver on that promise, it just might attract a whole new fan base.
- The Morgan Supersport, with its aluminum chassis and fresh updates, is a remarkable departure from the company's conventional sports car image, featuring modern amenities like Bluetooth connectivity, weather-blocking window seals, and a stable and solid chassis.
- In an effort to expand its market beyond niche customers, Morgan is pitching the Supersport as a daily driver-friendly sports car, presenting an intriguing alternative to base-level Porsche 911s and Mercedes SLs, thanks to enhancements like the Sennheiser sound system and weatherproofing.
- Despite theSupersport's modern features, it has retained Morgan's classic touches, such as hand-formed aluminum body panels, fine Scottish leather, and a nod to its history with the 'Supersport' name, first used in 1927.
