Mobupps Leads Ad Tech with Women in Key Roles, Boosting Performance
Mobupps, a leading ad tech company, is making waves with women driving key decisions and business outcomes. This aligns with research showing diverse leadership, including gender diversity, leads to better financial performance. UPS, with 54% women globally, is a notable example.
Mobupps' commitment to Diversity, Equity, and Inclusion (DEI) is evident with 54% of its global team being women, significantly higher than the industry average. This is despite women making up nearly half of the global workforce but being underrepresented in senior ad tech positions.
The company's approach to DEI fosters varied viewpoints, skills, and backgrounds, leading to more effective creative work, smarter targeting, and stronger client relationships. Mobupps is embracing practices like flexible work arrangements and mentorship programs to close the gender gap and strengthen DEI. This journey towards gender equality is seeing results both financially and culturally.
Mobupps' significant female representation, with 10 women in leadership positions, is a testament to its commitment to DEI. As of 2024, women held only 30.6% of global leadership positions, highlighting Mobupps' progress. The company's approach is not just a step towards gender equality but also a strategic imperative for better business outcomes.
