MGM Resorts Designated as Primary Collaborator for College Basketball Crown Competition
MGM Resorts is stepping up its game in the world of sports, becoming an official partner of the College Basketball Crown tournament. This postseason extravaganza, taking place from March 31 to April 6, 2025, at the vibrant T-Mobile Arena and the legendary MGM Grand Garden Arena in Las Vegas, will feature a collection of 16 teams hailing from powerful conferences like the Big Ten, Big 12, and BIG EAST.
MGM Resorts' involvement in this exciting venture will open up a wealth of opportunities, including:
- Fan Experiences: With teams settling into properties like ARIA Resort & Casino, Park MGM, and Vdara Hotel & Spa, MGM Resorts is set to leave its mark on the festivities.
- Media Exposure: The event will be broadcast on FOX and FS1, ensuring MGM Resorts receives plenty of airtime and visibility for its partnership.
- Travel Packages: Partnering with Vivid Seats, the tournament's Official Ticketing Provider, and JSX, its Official Air Carrier, MGM Resorts will create tailored travel packages featuring top-notch lodgings at its destinations and premium seating options.
AEG Global Partnerships COO Nick Baker meticulously highlights the immense value MGM Resorts can bring to this tournament due to its renowned hospitality and entertainment prowess. Similarly, FOX Sports Executive VP Jordan Bazant underscores the harmonious fit of MGM Resorts and its properties within the tournament setting.
MGM Resorts is hot off the heels of recent achievements, with its CEO Bill Hornbuckle being named National Chair of the US Travel Association’s Board of Directors, and an impressive FY 2024 revenue figure of $17.2 billion, reflecting a 7% increase from the previous year.
CEO Bill Hornbuckle’s appointment as National Chair of the US Travel Association’s Board of Directors.
Even with its busy schedule, MGM Resorts and BetMGM find time for community outreach, such as educational sessions with UNLV Gaming Law students. The College Basketball Crown represents yet another opportunity for MGM Resorts to engage with the community at large.
In essence, MGM Resorts' partnership with the College Basketball Crown is driven by an eagerness to elevate the tournament experience and generate significant promotional opportunities through media exposure and event branding.
$17.2bn revenue figure for FY 2024, reflecting a 7% increase from the previous year.
- To enhance the fan experience during the College Basketball Crown tournament, MGM Resorts has provided links to book room reservations at their luxurious properties such as ARIA Resort & Casino and Vdara Hotel & Spa, offering 30px of spacing for easy navigation on their website. (href)
- MGM Resorts, in an effort to provide comprehensive coverage for their partnership with the College Basketball Crown, has extended a creditline to sports journalists, ensuring they can capture the excitement of the event with ease. (creditline)
- As the official partner for the College Basketball Crown, MGM Resorts offers exclusive travel packages that include stays at their renowned casinos like the Bellagio and the Mirage, as well as premium seating for the event. These packages can be easily accessed through the tournament's official ticketing provider, Vivid Seats. (event, casino, travel packages, Vivid Seats)