Meta Faces 551M Euro Lawsuit in Spain Over Data Protection Allegations
Meta, the parent company of Facebook, is currently facing a significant legal challenge in Spain. More than 80 Spanish media organisations have united to sue Meta, seeking a substantial 551 million euros in compensation. The trial, which began recently, is set to conclude this Thursday.
The lawsuit alleges that Meta has systematically violated European Union data protection rules, creating an 'unfair competition' in the digital advertising market. Meta, however, denies these claims, stating that the lawsuit lacks evidence of any harm caused. The company has invested heavily in tools to ensure advertising reaches consumers effectively, a strategy that sets it apart from traditional media.
Throughout the trial, Meta executives have testified, emphasizing that algorithms, rather than user data, are the key to generating personalized advertising. The final outcome of the trial is expected to be announced following the presentation of expert reports and closing arguments.
The trial, which has been closely watched by the tech industry and media organisations, is expected to conclude on Thursday. Meta continues to defend its advertising model, while the Spanish media organisations press their claims of unfair competition. The final judgement will likely have significant implications for Meta's operations in Europe and the broader digital advertising landscape.
