Merging Frontiers: Staging Occasions that Prosper Equally in Real Life and Online
Let's Talk About Making Events Remarkable
This ain't just about a photo wall and some tasty grub, ya know? To make your shindig unforgettable, you gotta keep people talking about it long after the last bite and click. That's how agencies like BMF roll - creating events that are buzzed about and shared across social media.
BMF is a global creative marketing powerhouse offering integrated services including strategy, creative, experiential, digital, talent, and public relations. Clients include big names such as Marriott, Visa, Disney, Esteé Lauder, Crystal, Lamborghini, Gucci, Lilly Pulitzer, and Japan Airlines. BMF is all about reviving legacy brands and introducing them to fresh audiences, always at the forefront of cultural discussions.
BMF is more than just a business – it's an LGBTQ+-owned operation certified by the National LGBT Chamber of Commerce. Diversity and inclusion are, naturally, fundamental values for this agency.
In the latest episode of Young Influentials, digital editor and host Colin Daniels chats with BMF co-partner Brian Feit. If you wanna hear about the ins and outs of creating social media-worthy events, check it out! You can find it streaming below, or tune in on Apple Podcasts, Spotify, Pandora, or iHeartRadio.
Catch the Next Generation by Being Interactive
Here's what we reckon is essential for a successful event that people will be raving about on their socials:
1. Immersive Storytelling - Make it multi-sensory with visuals, soundscapes, and tactile elements, creating "wow" moments like projection mapping or interactive art installations. - Design the event as a "journey" with themed rooms that attendees can document through photos or videos.
2. Participatory Experiences - Encourage UGC with selfie stations, AR filters, or live polls, putting attendees in the driver's seat as content creators. - Add a dash of competition with gamification like scavenger hunts, leaderboards, or QR code challenges, rewarding social shares.
3. Influencer Collaborations - Partner up with micro-influencers to document behind-the-scenes moments or host live Q&As. - Offer exclusive sneak peeks or influencer-curated zones to amplify reach.
4. Localized Personalization - Show the love for your city with locally-sourced art, music, or food vendors that attendees will want to tag and share. - Adapt event elements to trending topics or hashtags using social listening tools.
5. Surprise & Delight Tactics - Hide some secret rooms or pop-up performances that feel exclusive and worth shouting out. - Utilize interactive tech like photo booths with instant social sharing or AI-powered personalized video messages.
6. Post-Event Momentum - Edit event footage into bite-sized snacks like Reels or TikToks and encourage attendees to use a branded hashtag. - Collaborate with influencers to create "best moments" compilations or testimonials.
For more insights into BMF's strategies, it's worth reaching out to podcast hosts or the agency itself, as they may provide episode transcripts or additional resources.
- The creative agency BMF, known for crafting events that are talked about long after they end, offers services such as strategy, creative, experiential, digital, talent, and public relations, working with renowned brands like Marriott, Visa, Disney, Esteé Lauder, and more.
- In the world of business and entertainment, BMF, an LGBTQ+-owned operation, strives to introduce legacy brands to fresh audiences while staying at the heart of cultural discussions.
- For making an event remarkable, focusing on immersive storytelling, participatory experiences, influencer collaborations, localized personalization, surprise & delight tactics, and post-event momentum can help generate buzz on social media.
- Young Influentials, a podcast featuring digital editor and host Colin Daniels, hosts interviews with industry leaders like BMF co-partner Brian Feit, discussing insider insights on creating social media-worthy events.
- To stay updated on the latest trends in event marketing and BMF's strategies, one can tune into podcasts or explore resources provided by BMF itself for available transcripts or additional information.
