Memorial Day sales surge as shoppers chase discounts amid rising costs
Memorial Day weekend has arrived, bringing one of the year’s first major shopping events. With rising gas prices and ongoing tariff worries, more consumers are hunting for deals. This year, 54% of U.S. shoppers plan to take part—up from just 36% in 2025.
Spending is set to climb, with online sales alone expected to top $10 billion over the weekend (May 23-25). That marks a 6% increase compared to last year. Shoppers are also allocating more of their budgets, averaging $86 per person for Memorial Day purchases.
The sales cover a wide range of items. Discounts are available on home decor, bedding, clothing, and accessories. For many, securing a bargain has become even more important as household costs rise. Retailers are responding to the demand. More promotions and deeper discounts are appearing across both online and in-store channels. The push reflects how inflation and economic uncertainty are shaping shopping habits this holiday weekend.
The event highlights how financial pressures are changing consumer behaviour. More people are prioritising discounts, and retailers are adjusting their strategies. With spending projected to grow, Memorial Day sales could set the tone for the rest of the year’s shopping trends.
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