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Mecklenburg-Western Pomerania Launches Bold Tourism Push to Rival Bavaria and Berlin

A fresh vision for MV’s future: Can this coastal gem outshine Germany’s tourism giants? The stakes are high for jobs, culture, and the economy.

In the image I can see a place where we have some houses, trees, plants, dry grass and some poles.
In the image I can see a place where we have some houses, trees, plants, dry grass and some poles.

New MV Tourism Representative: More Optimism, Please - Mecklenburg-Western Pomerania Launches Bold Tourism Push to Rival Bavaria and Berlin

Tourism plays a vital role in the region’s economy, supporting nearly 120,000 jobs. The state government established MV Tourism GmbH in late September 2025 to strengthen its promotion efforts. The company will handle both domestic and international marketing while shaping long-term strategies for the sector.

MV Tourism GmbH now leads efforts to grow Mecklenburg-Western Pomerania’s tourism industry. The focus on water, culture, and nature aims to draw travellers to its unique landscapes and heritage. Success could further solidify tourism’s role as a major employer in the region.

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