Green Light from Brussels: Mars Allowed to Acquire Pringles Maker Kellogg's - Mars Wins EU Approval for $36B Kellanova Takeover in Snack Industry Shake-Up
The European Commission initially raised concerns about Mars gaining too much control over supermarket news. After review, regulators decided the takeover would not harm competition or consumers.
The Mars-Kellanova merger will combine two of the biggest names in snacks and confectionery. With regulatory approval secured, the new company is set to become a leading force in American food production. Ferrero’s purchase of WK Kellogg Co will also strengthen its position in the breakfast cereal market.
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