Marketing agency Droga5 extends global reach with inaugural office in Latin America
Droga5 Expands to Brazil, Marking First Office in Latin America
Droga5, a renowned creative agency, has taken a significant step forward by opening its first office in Latin America, located in São Paulo, Brazil. This expansion is a strategic move that aligns with the agency's commitment to serving clients in key growth markets.
The new office, Droga5 São Paulo, is part of Accenture Interactive, a global leader in advertising and marketing services. This partnership aims to leverage Droga5's creative capabilities and Accenture Interactive's expertise to deliver innovative solutions for clients in the region.
The expansion into Brazil is a response to the growing market and client demand in the region. Droga5 São Paulo plans to collaborate with a wide variety of industries and markets across Latin America and other global markets. The agency's key focus areas include streaming and entertainment, technology and electronics, beverages and consumer goods, mobility, and fashion.
Some of the major brands Droga5 São Paulo will be working with include Netflix, Google, Samsung, Ipiranga, and Guaraná Antarctica. This strong focus on digital streaming, tech products, and consumer goods indicates the agency's dedication to creating campaigns that resonate with the contemporary audience and generate measurable social impact.
In addition, Droga5, as part of Accenture Song globally, engages in campaigns for multinational companies like Amazon Books and Mitsui & Co., suggesting an extension into global markets with diverse industries including retail and corporate branding.
Droga5 São Paulo is situated in Brazil and is the second international expansion by the agency in the last year, following the opening of a Tokyo office last May. The new office will provide clients with access to the agency's creativity, as well as Accenture Interactive's brand and engagement strategy, design, technology, commerce, data, planning, and platform development.
While the primary operations of Droga5 São Paulo will be in Brazil, the office will also engage with clients and projects in other regions. The agency emphasizes cultural relevance, brand purpose, and diversity in its work, creating campaigns that resonate in real-time conversations and reflect the unique cultural landscapes of the regions they operate in.
In summary, Droga5 São Paulo targets markets such as streaming and entertainment (Netflix, Spotify), technology and electronics (Samsung, Google), beverages and consumer goods (Guaraná Antarctica), mobility (Ipiranga), and fashion. They leverage bold, culturally attuned storytelling powered by data and live audience insights, aiming to collaborate across Latin America and the global landscape with brands prioritizing creativity aligned with social values.
- The new office, Droga5 São Paulo, is positioned to deliver innovative solutions for clients in Latin America's booming market, with a focus on sectors such as finance (Netflix, Spotify) and technology (Samsung, Google).
- As part of Accenture Song globally, Droga5 engages in campaigns for multinational companies across diverse industries, including retail, corporate branding, and now, expanding into the Brazilian market.
