Manny Fernando Named New CEO of AdSpark
Jose Manuel 'Manny' Fernando has been named the new Chief Executive Officer (CEO) of AdSpark, effective September 1, 2025. With over three decades of leadership experience, Fernando brings a wealth of knowledge in telecommunications, digital innovation, and marketing transformation to the role.
Fernando's appointment comes as AdSpark, part of Globe's Brave Connective Holdings, Inc., continues to expand its MADtech ecosystem with recent acquisitions such as DeepSea and Secret Menu. He is known for his ability to connect technology with marketing to drive real business impact.
Prior to this role, Fernando served as Managing Partner of MRM//McCann Manila, guiding the agency to multiple Agency of the Year awards and building its digital and social media practices. He is also a founding member and past president of DMAP (formerly IMMAP), where he helped advance the practice of digital marketing in the country. Currently, he continues to serve as Chief Operating Officer, supporting Manny Fernando in his new role.
With Fernando at the helm, AdSpark aims to build on its existing foundation and scale into the next generation of digital marketing leadership. His extensive experience and proven track record make him an ideal fit for the role, and the company looks forward to his leadership.
