Luxury car brand Audi set to contest in the elite premium vehicle market once more
In the ever-evolving world of automotive technology, Audi is charting a course for its future, balancing the push for electric vehicles with the continued importance of internal combustion engines and plug-in hybrids.
Audi's CEO, Gernot Döllner, has confirmed that the electric sports car Concept C, designed by Alexandra Liedtke, will become a production car. The production version will closely resemble the study, featuring an electric folding roof, and will offer a glimpse of Audi's new design philosophy prioritising "Clarity."
While Audi sees a clear path to pure battery vehicles in China, with electric vehicles equipped with a gasoline motor as a range extender gaining importance, the company is not abandoning plug-in hybrids. They continue to play a central role at Audi.
In Europe, the transition to electrification is underway, albeit slower than expected two years ago. Audi is satisfied with its current electric vehicle share, considering potential CO2 fines in Europe if the transition to electric mobility is not made.
The company is introducing the SUV Q6 e-tron and the A6 e-tron, available as a sedan and wagon. Both models come with 800-volt electric architectures, promising "ultra-fast" charging and long ranges.
However, Audi has not yet achieved parity in margins between battery electric and internal combustion engine vehicles. This has led to a shift in focus towards a mix of powertrains instead of solely electric vehicles, as previously stated.
Stable regulations in Europe, allowing for future planning, are most important for Audi, according to Döllner. Whether the customer vehicle will be introduced as a successor to the smaller TT with its name has not been decided.
In the U.S., there's a renewed interest in internal combustion engines and plug-in hybrids. Audi's CEO, Gernot Döllner, has stepped back from the goal of a rapid switch to electric vehicles, acknowledging the importance of a balanced approach.
The Premium Platform Electric (PPE), initially facing delays, has now been successfully developed by Audi and Porsche. The successful development of the PPE platform bodes well for Audi's electrification strategy moving forward.
As Audi navigates this transition, it remains committed to its mission of delivering innovative, high-quality vehicles that meet the needs of its customers. The future of Audi is electric, but it's also a future that recognises the importance of a balanced approach to powertrains.
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