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Lululemon appoints a fresh global creative leader

Jonathan Cheung assumes the position, as JJ Collier steps into the retailer as the new Vice President of Design, focusing on outerwear products.

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Lululemon appoints a fresh global creative leader

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A New Chapter for Lululemon's Design Team

  • On Monday, Lululemon added two new members to its creative crew, as per emails sent to Retail Dive. Jonathan Cheung has taken the position of global creative director, while JJ Collier is now vice president of design for outerwear.
  • Reporting directly to Sun Choe, the Chief Product Officer, Cheung will drive Lululemon's worldwide creative strategy and establish the brand's product design blueprint. Meanwhile, Collier will oversee both the men's and women's outerwear divisions, working under Cheung's guidance. Their new roles began on Monday, with both executives based in Lululemon's hometown of Vancouver, Canada.
  • Cheung's appointment comes after the unfortunate passing of Phil Dickinson in May last year. He brings more than 3 decades of experience in creative and business leadership to the table, having consulted for retail giants such as Gap, Mattel, and Merrell. Previously, he served as senior vice president of design and design innovation at Levi's, and worked for notable fashion houses like Franco Moschino and Giorgio Armani.
  • Collier, an outdoor and lifestyle apparel specialist, recently founded Collier Brands, a design consultation company. With 20 years of experience in senior design roles, she has created technical outerwear for Ralph Lauren, served as senior director of apparel innovation concepts at VF Corporation, and led design at Spyder Active Sports.
  • According to Choe, "Jonathan and JJ's proven ability in product innovation will propel our mission of delivering game-changing products that resonate with customers, while building upon our expertise in creating cutting-edge technologies."

The Journey Continues for Lululemon

In 2023, Lululemon experienced significant growth, expanding its store opening plans and boosting expectations for Q4 revenue, which could surge as much as 15% Year-Over-Year, ranging from $3.17 billion to $3.19 billion[4]. However, the previous year marked the end of the company's Mirror fitness device, following years of challenges[5]. In a strategic move, Lululemon forged a five-year partnership with Peloton, making Peloton the retailer's exclusive digital fitness content provider.

For more detailed insights into Lululemon's current engagements, leadership, and upcoming design-related appointments, it's recommended to visit Lululemon's official media center for press releases and company updates[6]. To explore design-focused roles, check out Lululemon's official career page[7]. For the most accurate and up-to-date information on the company's leadership structure, contact Lululemon directly or consult their official announcements.

References:[1] https:// corporate.lululemon.com/media-center[2] https://calvinnmcdonald.medium.com/[3] https://careers.lululemon.com/[4] https://www.retaildive.com/news/lululemon-raises-q4-2023-sales-expectations/617347/[5] https://www.bloomberg.com/news/articles/2021-04-13/lululemon-stop-selling-mirror-home-gym-one-year-after-dismal-debut[6] https:// corporate.lululemon.com/media-center[7] https://careers.lululemon.com/[8] https://www.retaildive.com/news/lululemon-raises-q4-2023-sales-expectations/617347/

  1. In the realm of fashion-and-beauty and retail industries, Lululemon's creative team has seen a transformative shift, welcoming two new employees: Jonathan Cheung as global creative director and JJ Collier as vice president of design for outerwear.
  2. veterans of the creative and business industries, such as Gap, Mattel, and Merrell, will be instrumental in driving Lululemon's worldwide creative strategy and setting the brand's product design blueprint.
  3. Previously serving as a design consultant and holding senior design roles at Ralph Lauren, VF Corporation, and Spyder Active Sports, JJ Collier will oversee Lululemon's men's and women's outerwear divisions.
  4. Lululemon's growth in 2023 has been significant, as evident in its expanded store opening plans and expectations for Q4 revenue surging as much as 15% Year-Over-Year.
  5. Despite the discontinuation of its Mirror fitness device due to years of challenges, Lululemon has recently entered into a five-year partnership with Peloton, making Peloton the retailer's exclusive digital fitness content provider.
  6. To keep abreast of Lululemon's current engagements, leadership updates, and design-related appointments, it is advisable to visit the official media center for press releases and company updates.
  7. For those interested in design-focused roles with Lululemon, a visit to their official career page is recommended.
Jonathan Cheung assumes the position, and JJ Collier joins the retail company with the newly established role as vice president of design for outdoor clothing.

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