KOTA's Brand Pulse Audit Tool Helps SaaS Brands Stand Out
In the competitive world of Software as a Service (SaaS), standing out from the crowd is a significant challenge. Many SaaS brands follow a similar formula, making it hard for customers to differentiate between them. KOTA, a creative digital agency from Clerkenwell, London, aims to change this with their Brand Pulse Audit tool.
KOTA identifies several strategies to help SaaS brands break away from the monotony. Firstly, they advise picking a fight, having a clear point of view, and leading with the right visuals. This approach helps brands stand out and attract attention. Secondly, KOTA suggests ditching clichés and writing like a person. This human touch makes brands more relatable and memorable.
To illustrate their point, KOTA points to successful SaaS brands like Superhuman, Tella, Vev, and Almanac. These companies have managed to own their niches and express their unique identities effectively. KOTA's Brand Pulse Audit tool is designed to help SaaS companies evaluate their brand's strengths and weaknesses, providing insights to improve their branding strategies.
KOTA's advice is timely, as the SaaS industry is evolving. While there are no specific examples yet of SaaS companies moving away from copy-based branding, industry trends suggest a shift towards innovation in product offerings and authentic impact branding. By following KOTA's advice, SaaS brands can stand out, be memorable, and connect with their customers on a deeper level.
