Jewelry empire Sokolov transitions to new ownership
In a significant move for the Russian jewelry industry, the Sokolov holding - one of the country's largest jewelry companies - has been sold to private investor Anton Pak. The sale, which took place in August 2025, marks the end of Artem Sokolov's tenure as the heir to the holding, founded by his parents Elena and Alexei Sokolov in 1993.
The details of the sale have not been disclosed publicly, with specific financial terms and conditions remaining undisclosed. However, Mikhail Burmistrov, General Director of "Infoline-Analytics", has estimated the value of the deal to be between 30-40 billion rubles.
Artem Sokolov, the son of the company's founder, stated that the deal is aimed at developing the brand. He will now focus on venture investments, technological projects, and supporting the family's charitable foundation.
The Sokolov holding's financial performance has been strong in recent years. In 2024, the holding's consolidated revenue grew by 41% compared to 2023, reaching 60.5 billion rubles. Net profit under IFRS also increased by 36%, reaching 6 billion rubles in 2024.
Notably, in December 2022, the "Yuvilet" plant, which belongs to Sokolov, placed its debut issue of quarterly coupon bonds worth 3 billion rubles for a three-year term.
At this time, there is no detailed publicly available information on the buyer's strategy or future plans for the Sokolov brand. The deal, which includes jewelry and refining plants, wholesale business, retail network, SKLV, Diamant, and other legal entities and brands, has passed all regulatory approvals and is fully completed.
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Anton Pak, the private investor who purchased the Sokolov holding, is expected to inject fresh capital into the business to support its growth and investing opportunities. Artem Sokolov, the former heir to the holding, will now channel his resources into venture investments, technology projects, and charitable initiatives in the finance sector.
