JCB's New Guide Helps European Merchants Attract High-Value Asian Travellers
JCB has released a strategic guide, 'Asian Traveller Personas - Inspiring European Merchants to Unlock Greater Spend', to help European businesses understand and cater to Asian travelers' spending habits. The guide aims to boost revenue by attracting high-value Asian consumers.
The guide introduces five distinct Asian traveler personas visiting Europe, each with unique spending motivations and preferences. The 'Security-Seeking Family Spender' prioritises peace of mind, while the 'Social Deal Hunter' is drawn to flash deals. The 'Premium Traveler' seeks excellent service, the 'Value Gift Hunter' thoughtful gifts, and the 'Acceptance-Driven Digital Nomad' seamless payment transactions.
Understanding these nuances enables merchants to create targeted strategies that foster loyalty and encourage higher spend. Ray Shinzawa, Managing Director, JCB Europe, stated that the guide serves as a vital blueprint for European retailers to anticipate needs, personalise interactions, and support revenue growth. It provides insights into positive spending triggers and payment frictions for each persona to help merchants tailor their payment processes.
JCB's strategic guide offers European merchants a roadmap to attract and cater to Asian travelers, unlocking new revenue opportunities. By understanding and addressing the unique spending motivations and preferences of each Asian traveler persona, merchants can enhance their offerings, foster loyalty, and boost sales.
