ITV Studios Bolsters Leadership with Data & Business Hires to Drive Growth
ITV Studios has bolstered its senior leadership team with strategic hires in Data & Insights and Business Development. The appointments, under EVP Tom Clark, aim to drive growth and unlock new opportunities across Global Partnerships and Zoo 55.
Rebecca Ameson joins as VP, Data & Insights, moving from ITV Studios Technology. She will support decision-making across distribution strategy, content investment, and D2C channels via Zoo55. The team will identify and evaluate strategic opportunities in content formats, off-air exploitation, catalogue expansion, and commerce.
Felix Eccleshare joins as Senior Data Analyst, previously from the BBC's Internal Communications and Engagement team. Yannis Ioannidis joins as SVP, Business Development, bringing extensive international experience from TikTok, Deutsche Telekom, and consulting roles. Jason Fletcher joins as SVP, Data & Insights, with experience in data, analytics, and content strategy from Sky. Will Johnson joins as Business Development Manager, moving from the ITV Studios Global Content team.
Tom Clark commented on the appointments, emphasizing the critical roles of Business Development and Data & Insights in strategic decision-making. The new hires are part of ITV Studios' strategy to drive growth and unlock new opportunities across Global Partnerships and Zoo 55.
