Investment secured by Odele in private equity funds
In the ever-evolving world of hair care, three brands - Odele, LolaVie, and Ceremonia - are making waves with their commitment to innovation and consumer-centric approaches.
Sustainability, Skinification, and Personalization: The latest trends in hair care for 2025/2026 emphasize these three key areas. Brands are focusing on eco-friendly ingredients and packaging, treating the scalp with skin care principles to support scalp microbiome health, and offering AI-powered personalized products tailored to individual hair needs.
Odele's Success Story: Based in Minneapolis, Odele is one of the hair care brands benefiting from consumer interest in advanced, wellness-driven hair care solutions. Backed by investors like Stride Consumer Partners, Odele is part of the wave bringing skin care ingredients into hair care, focusing on hair longevity and scalp health. This strategy has paid off, with Odele achieving 55% year-over-year growth from 2022 to 2023, attributed in part to its understanding of core customers.
Investments and Innovations: Recent investments and innovations underscore a shift toward scalp and hair longevity care, using active ingredients like niacinamide, peptides, and ceramides previously popular in skin care. This includes expanding product offerings beyond treatments to integrate scalp health benefits across daily hair care routines. Consumer demand is strong for reducing hair loss and shedding while promoting overall hair vitality.
LolaVie and Ceremonia's Alignment: While direct investment details in LolaVie and Ceremonia are not explicitly noted, the overall market context suggests they likely align with these industry trends by emphasizing personalization, sustainability, and scalp-focused products, as these have become dominant priorities.
Expansion and Growth: Odele secured a minority investment from growth-equity firm Stride Consumer Partners, aiming to grow sustainably with the help of private equity capital. The brand sells its products via a thriving direct-to-consumer business, wholesale with retailers like Target and CVS Pharmacy, and through Ulta Beauty (stores and online).
Similarly, Bath & Body Works expanded its offerings by announcing it would start selling hair care products in 560 stores this summer. Meanwhile, other hair care brands have expanded their businesses this year, such as LolaVie and Ceremonia.
The Global Hair Care Market: The global hair care market is expected to grow robustly, from $113.93 billion in 2025 to $213.47 billion by 2032 at a CAGR of 9.4%. Leading players include major corporations like L'Oréal and Unilever, while organic, herbal, and scalp care products drive increased consumer interest worldwide, especially in Europe.
Popular hairstyle trends in 2025 favor natural texture, subtle color tones, and precision cuts that complement a holistic approach to hair health and wellness. Hair color trends focus on soft, natural shades that harmonize with skin tone rather than bold contrasts, aligning with the industry's emphasis on subtlety and longevity.
In summary, Odele and similar brands are situated within a hair care landscape pivoting toward sustainable, personalized, scalp-healthy products, supported by significant growth and investments fueled by evolving consumer expectations and advanced ingredient technologies.
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- The rise of AI technology is being leveraged by some hair care brands to provide personalized products, catering to individual hair needs.
- In the realm of business and finance, Odele, a key player in the hair care industry, experienced a 55% year-over-year growth from 2022 to 2023, thanks in part to its focus on scalp health and skin care-inspired hair solutions.
- Beyond hair treatments, leading hair care brands are integrating scalp health benefits into daily routines, using ingredients such as niacinamide, peptides, and ceramides that were previously popular in the skin care industry.
- The hair care market, encompassing sectors like lifestyle, fashion-and-beauty, and personal-finance, is projected to witness substantial expansion over the next decade, driven by a global shift toward eco-friendly, scalp-centric, and wellness-driven approaches.
