International company Bisleri launches revamped pond and plantation initiative to foster biodiversity in Abupur Village's park, Ghaziabad.
In a commendable initiative, Bisleri International, one of India's largest premium beverage businesses, has launched a rejuvenated pond and plantation drive to develop a Biodiversity Park at Abupur Village, Ghaziabad. This project is part of Bisleri's flagship Corporate Social Responsibility (CSR) program, "Bisleri Greener Promise," which focuses on environmental sustainability.
The rejuvenated pond aims to revive local ecosystems while fostering sustainable community participation. The Biodiversity Park, developed around the greenery belt of the pond area, is home to a variety of plant species such as Amaltas, Bael, Arjun, Bahera, Kadam, Jamun, Pipal, Bottle Brush, Boughen villa, Khus grass, and more.
The inauguration of the Abupur pond and Biodiversity Park was attended by dignitaries including Shri Vidya Kumar Bhushan, Retd. IFS, Former PCCF & HOFF, Punjab; Smt. Shweta Pawar, Gram Pradhan, Abupur Village; Shri Ashish Jain, Director, Indian Pollution Control Association (IPCA); and Mr. K. Ganesh, Director - Sustainability & Corporate Affairs, Bisleri International Pvt. Ltd.
Mr. Vidya Bhushan Kumar remarked that flourishing ecosystems are the foundation for thriving communities. Mr. K. Ganesh stated that Bisleri's aim is to create a lasting positive impact by conserving water, promoting biodiversity, and encouraging responsible plastic management.
Bisleri's support includes a door-to-door plastic waste collection program in collaboration with NGO, IPCA. This initiative aims to ensure the longevity of the park's biodiversity and improve waste management in the village.
Bisleri International's Sustainability 2.0 focuses on creating a greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability. By taking such steps, Bisleri aims to achieve plastic neutrality, water positivity, and reduce carbon footprints.
While some critique or skepticism regarding greenwashing exists in public discourse, Bisleri's actions at Abupur Village evidence tangible environmental interventions at the community level. This initiative reflects Bisleri's broader sustainability goals and commitment to providing consumers with pure, safe, and healthy water.
Bisleri International has a strong presence with 128 operational plants and a distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. The company offers a range of beverages including Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop, Bisleri Soda, and Vedica Himalayan Spring Water.
The company has also ventured into an e-commerce platform - Bisleri@Doorstep for direct customer supply, making it more accessible to consumers. With such initiatives, Bisleri continues to demonstrate its commitment towards sustainability and community development.
- Bisleri International's rejuvenated pond project in Abupur Village fosters sustainable community participation and revives local ecosystems, aligning with the company's flagship CSR program focusing on environmental sustainability.
- The Biodiversity Park developed in the pond area hosts various plant species such as Amaltas, Bael, Arjun, Bahera, Kadam, Jamun, Pipal, Bottle Brush, Boughen villa, Khus grass, and more, providing a vital habitat for local fauna.
- Beyond the Biodiversity Park, Bisleri's sustainability efforts involve initiatives like its door-to-door plastic waste collection program in collaboration with NGO, IPCA, to promote responsible plastic management and ensure the park's biodiversity longevity.
- Recycling, water conservation, and sustainability are key components of Bisleri International's Sustainability 2.0 program, and the company aims to achieve plastic neutrality, water positivity, and reduced carbon footprints to create a greener future for all.
