Inspired & Paddy Power Extend Virtual Sports Partnership for UK & Ireland Retail
Inspired Entertainment has extended its partnership with Paddy Power, ensuring the continuation of Virtual Sports solutions across Paddy Power's entire UK and Ireland retail estate.
The extended agreement builds on a previous managed services deal signed in late 2022. This new contract guarantees that Paddy Power's over 600 retail betting shops will continue to benefit from Inspired's Virtual Sports solutions.
Brooks Pierce, president and CEO of Inspired Entertainment, expressed enthusiasm about continuing to support Paddy Power's retail venues. Vince Bateson, head of retail gaming at Paddy Power, also expressed satisfaction with the extended partnership. The length of the new contract remains undisclosed.
Inspired Entertainment's Virtual Sports solutions will continue to be available in Paddy Power's UK and Ireland retail betting shops, following the extension of their partnership. This move strengthens Inspired's presence in the market and maintains Paddy Power's commitment to providing engaging virtual gaming experiences to its customers.
