Industries urged to align industrial policy with climate objectives during Clean Industrial Deal gathering, advocated by Beko.
In a push toward a greener and more competitive future, Beko, Europe's largest home appliance manufacturer, is championing a more unified and assertive industrial policy. The company's stance was underlined at a key event discussing the Clean Industrial Deal, a strategy that aims to make Europe a global leader in green and competitive industries.
Beko believes that Europe needs a progressive industrial strategy and regulatory framework that allows companies to thrive. The Clean Industrial Deal is a pivotal moment for Europe's industrial future, according to Hakan Bulgurlu, CEO of Beko and President of APPLiA. However, it must deliver on its promise without compromising the manufacturing base. The European Commission should recognize the home appliance sector's strategic role in advancing Europe's climate and industrial ambitions, and ensure a level playing field in international trade.
Beko built its success on energy efficiency, sustainability, and responsible innovation, and is advocating for meaningful investment in clean technology, resilient supply chains, and competitive manufacturing. Energy-efficient appliances, which make up over 70% of units produced and drive the majority of the company's revenue, are one of the fastest and most cost-effective ways to cut emissions, lower energy bills, and support the clean energy transition.
Hakan Bulgurlu emphasized that companies often choose between profit and responsibility, but that Beko represents a strong argument for a balanced approach. He stressed the importance of proactive investments in Europe's industrial sector, and highlighted targeted incentives for renewable energy adoption, production infrastructure, and sustainable product development as key factors in securing the bloc's competitive future.
Beko operates two of Europe's largest home appliance factories in Romania, using cutting-edge technologies like robotics, artificial intelligence, and machine learning. These factories have produced over 44 million refrigerators and 5 million washing machine units respectively, and have been recognized for their sustainability achievements, earning the Sustainability Lighthouse status by the World Economic Forum.
Beko Europe is a prominent home appliance company, dedicated to improving consumers' lives through innovative and sustainable products. As part of Beko, a leading home appliance company in Europe, Beko Europe boasts a diverse portfolio of 16 brands and a commitment to sustainability, setting industry standards while advancing production and innovation. In line with the Paris Agreement and the Science-Based Targets initiative, Beko Europe supports its parent company's commitment to achieving net-zero emissions by 2050, and has received top marks in the Global Corporate Sustainability Assessment for six consecutive years.
The Clean Industrial Deal is a major initiative by the European Commission, aimed at decarbonizing the EU economy and boosting competitiveness. Its key objectives include decarbonization and growth, massive investment, energy cost reductions, demand stimulation for clean products, workforce upskilling, and support for circularity and raw material independence. The deal has direct relevance for the home appliance industry, as it encourages energy-efficient technologies, reduces operational costs, stimulates market demand, boosts innovation, and supports the sector's shift to sustainability.
- Beko, a prominent home appliance company, advancements in environmental-science, such as energy-efficient technologies, play a crucial role in achieving their goal of decarbonizing the EU economy through the Clean Industrial Deal.
- In the pursuit of a greener and competitive future, Beko, one of Europe's largest home appliance manufacturers, has made strategic financial investments in clean technology, resilient supply chains, and competitive manufacturing.
- The Clean Industrial Deal, led by the European Commission, emphasizes support for circularity and raw material independence, aligning with the sustainable production practices exhibited by companies like Beko within the home appliance industry.
