Indians Prepare for Dhanteras Gold Rush as NSE Announces Muhurat Trading
As Diwali approaches, Indians are set to honour a long-standing tradition of buying gold on Dhanteras, the first day of the five-day festival. This year, Muhurat trading for gold will commence on Tuesday, October 21, as announced by the National Stock Exchange (NSE). The cultural significance and practical investment value of gold make it a popular choice among Indians, with the country being the world's second largest consumer.
Dhanteras, which falls on October 21 in 2025, is a day dedicated to the worship of Goddess Lakshmi and Lord Dhanvantari. It marks the beginning of the Diwali period and is considered an auspicious occasion to buy gold. This tradition is deeply rooted in cultural heritage, symbolising prosperity, good fortune, and blessings for the future. It is also seen as a way to honour the past and start the new year with a sense of new beginnings.
In addition to its cultural significance, gold is viewed as a safe-haven asset and a hedge against economic uncertainty. Indians invest in gold not only through traditional means but also using modern tools like Exchange Traded Funds (ETFs) and Digital Gold. The market for gold ETFs has seen remarkable growth, with assets under management (AUM) reaching a record US$10 billion in September 2025. Other popular investment options include Sovereign Gold Bonds (SGBs), Electronic Gold Receipts (EGRs), and Digital Gold. These options allow investors to benefit from the gold market's performance while offering flexibility and convenience.
India's love for gold is evident in the vast quantities held by households. According to estimates, Indian households hold around 34,600 tonnes of gold. This deep-rooted affection for gold is reflected in India's significant contribution to global gold news, accounting for up to 26% of the total global news.
As Dhanteras approaches, Indians will continue to honour their cultural heritage by investing in gold. With the NSE announcing Muhurat trading for 2025, investors have an opportunity to start the new year with a symbol of prosperity and a practical investment. The diverse range of gold investment options caters to the evolving preferences of Indian investors, ensuring that gold remains a key component of their portfolios.
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