Increasing consumer skepticism towards Black Friday deals
Flip the Script on Black Friday: Consumers Demand Transparency and Honesty
Here's the deals lowdown on Black Friday - consumers are growing weary of hidden costs and tricky pricing tactics! According to a survey conducted by fraenk and Civey, over half (56.7%) of consumers think Black Friday deals often come with sneaky charges to make discounts seem more tempting.With a mounting distrust towards so-called "specials," shoppers are increasingly frustrated by the confusion surrounding actual costs.
What do customers really want? A whopping 66% say clear and simple offer details are crucial come Black Friday. Transparency is key for customers, who don't want to navigate hidden fees or indecipherable contract terms. Short and sweet is better than clever and costly!
Mobile communication is no exception to this desire for simplicity. Almost four out of five respondents (84.9%) value clear and easy-to-understand deal details without hidden charges in the mobile world. Furthermore, 84.7% of consumers would rather do business with mobile providers that steer clear of Black Friday marketing gimmicks and instead deliver straightforward pricing and terms.
So what makes fraenk stand out? Unlike short-term discounts, this provider focuses on long-term improvements for customers. Since early November, they've doubled the surfing speed (50 Mbit/s download and 25 Mbit/s upload) for all existing and new customers - without additional charges. Say goodbye to the standard marketing schemes and hello to genuine added value!
Hanna Leinders, Head of Product & Strategy at fraenk, sums it up: "Customers don't have the time or desire to analyze the fine print of contracts. Mobile tariffs should be simple and straightforward." fraenk wants to offer customers an uncomplicated, truly exceptional deal throughout the year - free of hidden costs and false discounts.
Ready to ditch the deceit and dive into transparency? Visit www.fraenk.de for all the info!
About fraenk:fraenk is all about straightforward mobile - nothing else. The service is functional, consistent, and streamlined, accessible through the fraenk app on your smartphone. With easy-to-navigate options and a support chat that's open six days a week, fraenk is designed to make your mobile life simpler and smoother. fraenk is powered by Telekom Deutschland GmbH, and congstar GmbH brings it to life.
About the survey:Civey conducted the survey for fraenk online from November 1-8, 2024, with 2,500 participants familiar with Black Friday. The results are statistically representative due to quotas and weighting, with a statistical error of 3.5 to 3.6 percentage points for the respective overall result. More information about the methodology can be found here.
Insight Added:Consumers have been burned by hidden costs, confusing pricing, and limited-time offers in the past, leading to growing skepticism. Clear, straightforward pricing, streamlined experiences, and personalized offers are now essential for gaining consumer trust. QR codes, quick links to product details, easy-access information, and seamless integration between physical and digital channels also play a key role.
- In the realm of mobile communication, where transparency and simple deal details are paramount, fraenk excels by offering increased surfing speed without extra charges, distinguishing itself from traditional marketing schemes.
- As customers demand honesty and transparency in business, whether it's finance or black friday deals, mobile providers that deliver straightforward pricing and terms are preferred by a vast majority of consumers, which includes the provider fraenk.
