Incorporate genuine video clips into your explanatory video for a more authentic touch.
In the realm of digital content, the integration of real video footage into explanatory videos is revolutionizing the way information is presented and absorbed. This innovative feature brings a human touch to videos, adding an extra layer of authenticity, emotion, and credibility.
The new platform offers three modes for video integration: Video Scene, Video on Keyword, and Video Background. Video Scene allows for the insertion of complete video sequences as separate scenes, providing a comprehensive view of the subject matter. Video on Keyword mode enables precise integration of short clips at specific points in the narrative flow, ensuring a smooth and engaging viewing experience. Video Background mode creates atmosphere and provides additional context for explanatory videos, making them more immersive and engaging.
The use of real video footage significantly enhances memory retention. Visual and auditory cues in real footage stimulate brain regions more effectively than static text or images alone, making complex ideas more accessible and memorable [1][2]. This neural engagement can increase neural activity and improve the encoding of information into long-term memory [2][5].
Moreover, real video material fosters a personal connection by building trust and emotional engagement. Authentic human expressions, environments, and contexts in videos make the content feel more genuine and credible, increasing the likelihood that viewers will pay attention, internalize the message, and act on it [2]. Relatability and authenticity in videos foster a sense of connection and trustworthiness crucial for meaningful learning experiences [2].
Practical applications of this feature can be found in educational or training platforms, where real video can bring company culture, processes, or product use "to life," helping learners feel more connected and engaged. Combining real footage with interactive elements can further boost engagement and retention by encouraging active participation [3].
It's worth noting that each clip can be up to 5 minutes long and a maximum of 500 MB in size. For companies without their own video resources, they can utilise existing archival material, stock videos, or purely animated scenes. AI Avatars and updated illustration styles are other resources available for corporate videos, providing visual guides, consistent branding, and understandable explanations of complex topics.
In summary, the integration of real video material into explanatory videos transforms them from abstract or impersonal presentations into engaging, trustworthy, and emotionally resonant experiences that improve learning outcomes through better retention and personal connection. This innovative feature allows for more individual and impactful explainer videos without leaving familiar workflows or requiring expensive film crews or complex editing software.
