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How Assurant is quietly reshaping digital insurance for cars and renters

From invisible policies at checkout to AI-driven custom plans, this insurer is rewiring protection for connected lives. Major brands already rely on its tech.

The image shows a colorful design on the right side with the words "AI, Apps, IoT" written on it...
The image shows a colorful design on the right side with the words "AI, Apps, IoT" written on it against a white background.

How Assurant is quietly reshaping digital insurance for cars and renters

Assurant Inc. has established itself as a key player in the digital insurance market. The company specialises in protecting smartphones, smart homes, and connected vehicles through innovative solutions. By embedding auto insurance directly into purchasing processes, it has become an unseen but vital partner for major brands.

The firm focuses on global specialty insurance, tailoring coverage for modern needs. Its products extend to electric and connected vehicles, addressing the shifting demands of the car insurance industry. These offerings are designed to integrate smoothly with manufacturers, dealers, and subscription services.

Assurant's approach relies on embedding policies at the point of sale. Using APIs and white-label portals, customers can add car insurance quotes without leaving the checkout process. This seamless method has made the company a preferred choice for retailers and telecom providers.

Behind the scenes, AI and data analytics drive the company's strategy. These tools help refine policies and create customised solutions for partners. The blend of insurance expertise and technological innovation sets Assurant apart in a crowded market.

The company's protection plans cover a wide range of devices, from smartphones and tablets to IoT gadgets. By working closely with telecoms and retailers, it ensures that coverage is both comprehensive and easy to access. This integration has cemented its role as a strategic ally for businesses navigating the digital economy.

Assurant's embedded insurance model simplifies renters insurance for consumers while supporting partners with tailored solutions. The company's focus on technology and specialisation keeps it at the forefront of the industry. As digital and connected products grow in popularity, its role is likely to expand further.

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