How a European Publisher Grew Revenue by 35% Using No-Code Tech
A European regional publisher has seen remarkable success with Twinr, a no-code platform, boosting ad revenue by 35% and subscriptions by 20% in just three months. This achievement highlights the potential of no-code platforms and hybrid monetization strategies in the digital news industry.
Twinr, a no-code app builder, enabled the publisher to develop and deploy a feature-rich news app swiftly, allowing real-time changes to layouts and content hierarchies. The platform's ease of use and flexibility enabled the publisher to experiment with different monetization strategies.
The publisher adopted a hybrid monetization approach, combining targeted advertising and subscriptions. This data-driven strategy optimized revenue with minimal effort, increasing user engagement and loyalty. The results were impressive: a 35% increase in ad revenue and a 20% uplift in subscriptions within a short period.
The global digital news advertising market is thriving, with revenues reaching 70 billion dollars in 2023, of which 75% came from mobile devices. As the market continues to grow, future trends include artificial intelligence, micropayments, native video and interactive ads, and cross-media strategies.
The success story of the European publisher with Twinr demonstrates the power of no-code platforms and hybrid monetization strategies in the digital news industry. As the market evolves, embracing innovative technologies and strategies will be key to maximizing revenue and user engagement.
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