Hitschler CEO Philip Hitschler-Becker Drives International Expansion and Digital Growth
Philip Hitschler-Becker, the CEO of Hitschler International GmbH & Co. KG, is steering the confectionery company towards international expansion and digital markets. Known for its fruit gummies and chewy candies, the company, rebranded as 'hitschies', is focusing on sustainability and philanthropy while aiming for a turnover of 58 million euros by 2024.
Hitschler International, under Philip's leadership, has seen significant growth since 2020. The company has expanded internationally, with a strong focus on customer relationships and new business generation abroad. Philip, as the International Sales Manager, has driven global sales growth. To enhance its digital presence, the company has implemented a radical social media approach, with Philip becoming the face of the brand. In 2021, the company was rebranded as 'hitschies' and diversified its product portfolio to include vegan and gelatine-free products, aiming for complete gelatine-free production by 2023. These strategies have contributed to increasing revenues and market reach.
The company is not just focusing on growth but also on sustainability. It is committed to resource efficiency, the circular economy, and sustainable business principles for a sustainable future. The Hitschler brand is involved in philanthropic projects in education, health, and environmental protection, demonstrating its commitment to social responsibility.
With an estimated wealth between 30 to 50 million euros, Philip Hitschler-Becker is leading the company towards new income sources and investments to win international customers and increase net worth. The company's future prospects include international expansion into digital markets and integrating innovative start-ups into the portfolio, indicating a promising future for Hitschler International.
