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Hilton Honors Launches Shop-to-Earn Mall for Reward Points

Turn everyday shopping into hotel stays and upgrades. Hilton's latest rewards portal makes earning points effortless—no extra steps required.

The image shows the entrance to a shopping mall with people walking through it. On the left side of...
The image shows the entrance to a shopping mall with people walking through it. On the left side of the image, there are clothes hung on hangers, and on the right side, there is a board with text on it. At the top of the entrance, there appears to be a ceiling with lights, and at the bottom of the picture, two children can be seen. The text on the board reads "Xingvanda Plaza Shopping Mall".

Hilton Honors Launches Shop-to-Earn Mall for Reward Points

Hilton Honors has launched a new online shopping portal called the Shop-to-Earn Mall. The platform allows members to collect points when buying from hundreds of well-known retailers.

Customers must log in to start earning, with both new and existing Hilton Honors members able to access the service. The portal features a toolbar at the top for easy navigation between merchants and bonus point details. Users can also filter offers by category or specific promotions on the left-hand side of the homepage.

Each retailer listing includes a brief company description, location, currency, and purchase terms. For example, TurboTax currently offers 11 points per dollar spent, while The Vitamin Shoppe provides 9 points per dollar. Kiehl’s, StubHub, and FedEx Office also appear, with rates of 6, 5, and 4 points per dollar respectively.

Clicking on a retailer reveals the latest points-per-dollar rate alongside any special deals. The system ensures shoppers can quickly compare rewards before making a purchase. The Shop-to-Earn Mall expands Hilton Honors’ rewards programme into online shopping. Members earn points automatically when logged in and shopping with partner brands. Non-members must first create an account to take part.

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