Highlighted Data from Swisslog Report: Over 93% of Warehouses Pursue Increased Throughput as a Key Strategy to Enhance Return on Investment (ROI)
In the ever-evolving world of logistics, the focus for 2025 is clear: improving throughput. According to the "State of Warehouse Management and Fulfillment 2025" report, analysed by Swisslog, 93% of supply chain leaders prioritise throughput as a vital factor for return on investment (ROI) [2][4].
The Middle East, with its growing e-commerce sector projected to reach US$50 billion by 2025, is no exception. The pressure to improve throughput, maximise density, optimise order fulfilment, and adapt to demand spikes is mounting due to the growth in omnichannel retail and e-commerce sector [5].
To address the risks of fragmented automation systems, Swisslog's SynQ platform offers a single, unified software solution to manage and optimise automation assets [6]. This advanced warehouse execution and automation control software enables up to 20% faster bin retrieval speeds through optimised bin selection and order batching [2]. Seamless integration of multiple automation and software systems is critical to avoid operational complexity and to harness data-driven performance improvements effectively [2].
The report also highlights the broader adoption of robotics, AI, IoT, and machine learning technologies. These technologies enhance speed, accuracy, labour efficiency, and space utilisation in warehouses. Automated Storage and Retrieval Systems (ASRS) such as Vertical Lift Modules and tote shuttles are important tools improving vertical space usage and throughput in dense storage environments [1][3]. AI and machine learning support error reduction, inventory forecasting, and labour optimisation, enabling more intelligent and proactive warehouse management [1][3].
Nearly all surveyed (97%) have implemented some form of automation in their warehouses, with 48% reporting being less than 50% automated [3]. This signifies room for growth, as businesses strive to adapt to evolving customer demands with flexible automation software [7]. Streamlining omnichannel fulfilment is a benefit of such flexibility.
The "State of Warehouse Management and Fulfillment 2025" report also finds that improving throughput rose from the 8th highest priority in 2024 to 4th in 2025 [3]. The full report is available for download, having surveyed over 300 global executives with supply chain responsibility.
Rami Younes, General Manager at Swisslog Middle East, emphasises the importance of software that enhances performance and integrates seamlessly across technologies [5]. As automation levels expand, seamless software integration across multiple systems becomes crucial to ensure efficiency and maximise the value of operational data.
The Middle East logistics market is expected to double this year compared to 2020, making these trends particularly relevant for the region. The focus on throughput improvement, software integration, and the adoption of advanced automation technologies are shaping the future of warehouse management and fulfilment by 2025.
- To effectively maximize return on investment (ROI) in the Middle East's logistics industry, where e-commerce is projected to reach $50 billion by 2025, it's crucial to prioritize throughput, maximize density, and optimize order fulfilment, adapting to demand spikes.
- In the pursuit of data-driven performance improvements, integrating multiple automation and software systems seamlessly is a fundamental key to avoiding operational complexity and enhancing the efficiency of warehouse management.
- As businesses in the Middle East continue to invest in advanced technology in 2025, such as robotics, AI, IoT, and machine learning, the need for software that enhances performance and integrates seamlessly across various technologies increases, to ensure efficiency and maximize the value of operational data.
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