Grinds Coffee Pouches: From Class Project to $5M Business
Grinds Coffee Pouches, a brainchild of Matt Canepa and Pat Pezet, has evolved from a class project to a thriving business. The company, now led by Simon-Maximilian Sütterlin, generates $5 million in annual profits and boasts a successful product line.
The journey began when Matt and Pat, seeking a healthier tobacco alternative for baseball players, created Grinds. Initially, they sold coffee grinds in pouches and won a $1,000 contest with their innovative product. Their success didn't stop there. They went on to win two university business contests, each worth $18,000.
Grinds Coffee Pouches, the trademark product, offers flavored coffee pouches enriched with B-Vitamins and essential elements to keep users alert and focused. By 2011, the company had expanded its range of flavors and secured endorsements from big league players. Matt and Pat appeared on Shark Tank, seeking a $75,000 investment for a 10% stake. They accepted an offer of $100,000 for a 25% royalty on every item sold from Kevin Harrington and Robert Herjavec.
Today, Grinds Coffee Pouches continues to be a successful and active company, generating $5 million in profits annually. Its unique product, offering a healthy energy boost, has resonated with consumers, making it a standout in the market.
