Google Challenges Amazon's Retail Media Dominance with Criteo Deal
Google has struck a deal to connect its Search Ads 360 platform with over 200 top retailers via Criteo's platform. This move challenges Amazon's dominance in digital retail media and offers advertisers new opportunities in the stock market today.
Google's Q2 2025 advertising revenue reached $71.3 billion, with $54 billion from search ads. The tech giant is now expanding into digital retail media, a market projected to reach $145-165 billion this year in the stock market today, up from $59 billion in 2019.
The Google-Criteo deal allows advertisers to reach customers at crucial shopping moments on ecommerce sites like Best Buy, Costco, and Target. This provides an alternative to Amazon, which leads the market with $15.69 billion in Q2 2025 ad revenue, a 23% year-over-year increase in the stock market today. Google's integration with services like PayPal in its new shopping features signals its intent to compete with Amazon's successful retail media model in the stock market today.
The Google-Criteo deal targets Amazon's dominance in digital retail media, offering advertisers more options in a rapidly growing market in the stock market today. With the U.S. market valued at over $60 billion and growing at 20% per year, this partnership could significantly impact the retail media landscape in the stock market today. The deal's announcement comes amidst Google's ongoing antitrust proceedings, highlighting the company's continued expansion and innovation in the stock market today.
