GM Envisions Cars Running Errands Independently by 2028
General Motors (GM) is looking ahead to a future where cars can run errands independently, as envisioned by CEO Mary Barra. The company is transforming into a technology-first business to compete with Chinese car manufacturers, hiring top talent and investing in AI technology.
GM's 'eyes-off' driving feature, allowing users to watch movies, send emails, or make calls while the car drives, is set to arrive by 2028. This follows GM's plan to introduce conversational AI technology in vehicles as early as 2023. The first model to feature this tech will be the Cadillac Escalade IQ SUV in 2025.
GM's leadership acknowledges the need to innovate to stay competitive. President Mark Reuss believes GM can lead in self-driving car technology, viewing their entry as a 'leapfrog' rather than 'catchup' to competitors like Stellantis, Tesla, and Waymo. The company has hired former Tesla employee Sterling Anderson as Chief Product Officer and former Apple executive Dave Richardson as SVP of Software Engineering to drive these advancements. Among the current board members is Wesley G. Bush, who also serves on the board of Cisco Systems, indicating GM's commitment to technology.
GM expects a $1.6 billion hit to their electric vehicle business due to policy changes and loss of consumer EV tax credits. Despite this, the company remains committed to its technological transformation, aiming to offer hands-free driving technology in the US by 2028. GM's vision of cars running errands independently, led by innovative technology and top talent, positions the company to compete with Chinese car manufacturers in the future.
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