Global Ranking of Media Agencies for New Business Revealed by COMvergence, Led by Publicis Media and GroupM in 2021
In a recent development, COMvergence, a global research firm, has published its New Business Barometer for FY 2021. The report provides insights into the performance of media agencies on a global scale, as well as on multi-country and local levels.
The FY 2021 New Business Barometer, a quarterly report, focuses specifically on the business won and retained by media agencies. Last year, convergence was a significant trend in the media industry, with brands consolidating their business with single media agency groups. This trend led to more global business for media agencies, necessitating the delivery of services at scale.
A number of large account moves occurred last year, reflecting the trend and influencing the success of media agencies in new business. The report for FY 2021 specifically highlights the success of media agencies in winning and retaining business. However, the report does not specify which media agencies were successful in FY 2021, as it is the content of the report.
It's important to note that the report does not discuss the reasons behind the performance of media agencies in FY 2021. Furthermore, the report does not provide any predictions or forecasts for the future performance of media agencies.
The New Business Barometer is a valuable resource for those interested in media trends and agency performance. If you need up-to-date or historical data from COMvergence, visiting their official website or contacting them directly might provide access to the specific insights you are looking for.
For accurate and detailed information about which media agencies won and retained the most business globally, multi-country, and locally according to the COMvergence New Business Barometer for FY 2021, it would be best to consult COMvergence's official reports or publications from that time.
The New Business Barometer for FY 2021, a valuable resource for finance professionals and business decision-makers, provides insights into media agencies' success in winning and retaining business, a crucial aspect in the competitive business landscape of the media industry, particularly in the realm of finance and investment. Given that the report highlights the financial performance of various media agencies, it serves as an invaluable tool for those monitoring the financial health of the industry.
