губернатор бесчувственно поднимает цену летнего немецкого напитка до €20

In recent years, Aperol Spritz has emerged as the summer drink of choice for many Germans, but some shoppers are finding the cost of the popular Italian bitter liqueur to be a stumbling block. This article explores the significant price differences for Aperol Spritz across Europe, focusing on Austria and Germany.

Prices for Aperol Spritz vary widely, with Milan, Italy, home to the exclusive Aperol Terrazza bar, boasting the most expensive average price at approximately €16.66 ($19.00), while Spain's Ibiza offers the drink for around €12.16 ($13.91). Other expensive locations include Dubrovnik, Croatia, Menorca, Parma, Bodrum, Nice, Athens, and Kotor, Montenegro [1].

The reasons behind these price differences are multifaceted. Tourism and location play a significant role, with iconic venues in popular tourist destinations charging premium prices due to the demand from tourists and the prestige associated with the locations. Prices also reflect local purchasing power, cost of living, and the maturity of the hospitality market [4].

Since Aperol Spritz relies on Italian Prosecco, regions closer to production hubs in Italy might have different pricing influenced by production and distribution costs. Additionally, tariffs and import costs can raise prices in countries outside Italy or Europe. For example, tariffs affecting European liquors are causing price hikes in certain markets [2].

Cultural and consumption patterns also play a role. European familiarity with Aperol Spritz and sparkling wines sustains steady demand, with variances due to how integrated the drink is in local social culture [4].

Savvy shoppers in Germany are waiting for Aperol Spritz to go on sale and stocking up for the rest of the season. Kaufland in Germany offers Aperol Spritz for 12.49 euros, while in an Italian supermarket chain called Iper, it costs only 9.99 euros. However, in Austria, a 0.7-liter bottle of Aperol costs 13.49 euros, and at Sutterlüty supermarket, it goes up to 17.49 euros [3].

One Austrian customer, unwilling to pay more than 10.00 euros for a bottle of Aperol, spoke to an employee of the supermarket about the high price. The employee explained that the selling price was set by the manufacturer of the bitter liqueur. The high price of Aperol Spritz at Sutterlüty supermarket has left one customer bewildered, disbelieving, and angry, expressing their frustration about the high price on Reddit [3].

It's important to note that alcohol taxes in Austria are higher than in Germany or Italy, contributing to the country-specific price differences [3]. Import costs, which are also taxed, further contribute to the price variations.

In conclusion, the price differences for Aperol Spritz across countries range roughly from around €9 to over €20 per glass, driven by location prestige, tourism dynamics, economic factors, and the cost of imported ingredients. This price disparity has become a topic of discussion among shoppers, with some expressing frustration about the high cost in certain supermarkets compared to bars or restaurants.

References: [1] The Telegraph. (2018, June 30). Aperol Spritz: Where to drink the iconic Italian cocktail this summer. Retrieved from https://www.telegraph.co.uk/travel/destinations/europe/italy/articles/aperol-spritz-where-to-drink-the-iconic-italian-cocktail-this-summer/ [2] The Local. (2019, February 15). How Brexit could affect the cost of your favourite alcoholic drinks. Retrieved from https://www.thelocal.de/20190215/how-brexit-could-affect-the-cost-of-your-favourite-alcoholic-drinks [3] Heute.at. (2021, June 21). Der Aperol Spritz kostet in Österreich mehr als in Deutschland. Retrieved from https://www.heute.at/wirtschaft/apero-spritz-kostet-in-oesterreich-mehr-als-in-deutschland-106229660 [4] The Spruce Eats. (2020, May 13). Why Is Aperol Spritz So Popular in Italy? Retrieved from https://www.thespruceeats.com/aperol-spritz-history-1466480

Some shoppers are turning to budgeting strategies to afford Aperol Spritz, as prices for the popular beverage range from around €9 at certain supermarkets to over €20 in expensive locations like Milan, Italy.
Prices for Aperol Spritz can also vary based on personal-finance factors like alcohol taxes and import costs, which are higher in Austria compared to Germany or Italy.
While some supermarkets like Kaufland in Germany offer Aperol Spritz for a lower price, the high price at Austrian supermarkets like Sutterlüty has led to frustration among customers.
The high price of Aperol Spritz in certain supermarkets compared to bars or restaurants has become a topic of discussion among shoppers in Germany, especially since dining out can often be more expensive due to factors like tourism dynamics and location prestige.