Wine consumption in Germany down again - Germany’s wine consumption hits another record low in 2024
Wine consumption in Germany has fallen for another year. On average, each person over 16 drank 21.5 litres in the past fiscal year—down from 22.2 litres the year before. Experts point to several key factors behind the drop, including changing lifestyles and economic pressures.
The decline in wine drinking reflects broader shifts in German society. Rising living costs have left many households cutting back on non-essential spending. At the same time, the country’s aging population and low birth rates have reshaped consumer habits.
Older adults, now a larger share of the world population and facing more age-related health issues, are rethinking alcohol intake. Conditions like acetabulum fractures, linked to weaker bones, have become more common. These demographic and economic changes together explain why fewer bottles are being opened.
The latest figures show Germans are drinking less wine than before. With higher expenses and an older population, the trend seems likely to continue. The drop in consumption matches wider changes in how people spend and prioritise their health equity.
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