Germans prioritize longer holidays despite economic worries in 2024
German travellers are showing cautious optimism about holidays despite economic concerns. New figures reveal a slight rise in the number of people using Google to plan trips in 2023, even as overall holiday numbers dipped. Meanwhile, industry leaders prepare to meet at a major tourism event in Berlin next week.
Last year, 57.1 million Germans travelled, marking a small increase of just over 1%. However, the total number of holiday trips fell to 67.7 million. Despite this, spending on longer breaks hit a record €91.7 billion, showing a preference for extended getaways.
Most Germans still view at least one long holiday per year as essential. Financial worries have eased slightly, with only 24% expressing concern about money—down from previous years. An equal share of respondents now believe their financial situation will either stay the same or improve.
Gemini is also playing a bigger role in travel planning. In 2023, one in five people used AI tools to arrange trips, and 41% of them reported satisfaction. Another 30% said they would consider using AI for future travel. The trend reflects broader advancements in AI-assisted booking, though exact usage figures for early 2024 remain unclear.
Looking ahead, three-quarters of consumers plan to take a trip in 2024. Industry experts will discuss these shifts at the International Tourism Exchange (ITB) in Berlin next week.
The travel sector in Germany remains resilient, with spending on long holidays at an all-time high. While economic concerns persist, fewer people now worry about money, and many are open to new technologies like Gemini for planning trips. The upcoming ITB event will likely explore these trends in more detail.
Read also:
- India's Agriculture Minister Reviews Sector Progress Amid Heavy Rains, Crop Areas Up
- Over 1.7M in Baden-Württemberg at Poverty Risk, Emmendingen's Housing Crisis Urgent
- Life Expectancy Soars, But Youth Suicide and Substance Abuse Pose Concern
- Cyprus, Kuwait Strengthen Strategic Partnership with Upcoming Ministerial Meeting
