Genius Juice's Organic Coconut Smoothie Booms Before Shark Tank
Alex Bayer's Genius Juice, a strictly organic tropical smoothie, gained traction before its Shark Tank appearance. The company, now with over 1300 locations, uses Kickstarter and We Funder for initial funding and distribution.
Genius Juice is a unique organic tropical smoothie, made purely from coconut meat and water. It's designed to replace a full meal, with reduced calories and a rich nutrient profile, making it a superfood. The tropical smoothie comes in original, turmeric, mocha, and vanilla cinnamon flavours. Genius Juice uses no preservatives and freezing for transportation. The company upcycles coconut husks to produce coconut charcoal for detoxification products. Alex Bayer founded the company, seeking $250,000 in exchange for 7% equity on Shark Tank.
Genius Juice, with its organic and sustainable approach, expanded to over 1300 locations before Shark Tank. Its unique coconut-based tropical smoothie, rich in nutrients and low in calories, has gained popularity. The company's commitment to sustainability, through upcycling coconut husks, further enhances its appeal.
