General Motors' Electric SUVs are being sold more by Honda compared to their own sales figures.
In the ever-evolving world of electric vehicles (EVs), Honda and Acura have made a significant impact in the U.S. market, outperforming their General Motors (GM) counterparts, Chevy and Cadillac, in the sales of their midsize electric SUVs.
As of Q2 2025, Honda has sold over 16,000 Prologues, while Chevy has sold fewer than 13,000 Blazer EVs. Acura, on the other hand, has sold 10,335 ZDXs, surpassing Cadillac's 9,317 Lyriqs. These figures highlight a notable success for Honda and Acura, even though they have fewer dealerships in the United States and entered the market later than their GM counterparts.
Honda and Acura's success can be attributed to several factors. First and foremost, both brands benefit from strong brand loyalty in the U.S. market. Honda is known for its reliability and practicality, while Acura offers a premium experience. This brand recognition helps attract customers who are looking for EVs from trusted manufacturers.
Second, both Honda and Acura have employed innovative marketing strategies and attractive incentives to boost sales. For instance, the Acura ZDX has seen significant discounts, with up to nearly $30,000 in lease cash, making it more affordable than some competitors. Similarly, the Honda Prologue has been offered with savings of up to $16,500 on leases.
Third, the Acura ZDX offers premium performance and cutting-edge technology, targeting customers who prioritize driving excitement and luxury. The Honda Prologue, meanwhile, focuses on practicality and value, appealing to families with its spacious interior and features like illuminated footwells.
Fourth, both vehicles utilize General Motors' Ultium platform, which provides a solid foundation for their electric powertrains. This partnership allows Honda and Acura to leverage GM's technology while differentiating their products with unique designs and brand identities.
Fifth, Honda's Prologue has seen a significant increase in sales, nearly quadrupling from 2024 to 2025. This momentum, combined with favorable market conditions and consumer interest in EVs, contributes to their success relative to GM counterparts.
Lastly, Honda and Acura have positioned their EVs to meet distinct customer needs, allowing them to compete effectively in the rapidly evolving EV market.
GM, however, is selling more Ultium-based models than the numbers suggest, including the Cadillac Escalade iQ, Optiq, and Vistiq, and the Chevy Equinox EV. Despite this, out of GM's entire EV portfolio, only the Lyriq's sales are off compared to last year's. The Blazer EV, while not currently outselling the Honda Prologue, is pacing well ahead of its 2024 sales.
In conclusion, the combination of brand reputation, innovative marketing strategies, and well-positioned products has enabled Honda and Acura to successfully compete with GM in the EV market. This competition is beneficial for consumers, as it drives innovation and provides a wider range of choices in the EV market.
- The strong brand loyalty towards Honda and Acura in the U.S. market, coupled with their innovative marketing strategies and attractive incentives, has contributed to the sale of over 16,000 Honda Prologues and 10,335 Acura ZDXs, outperforming their General Motors counterparts.
- Honda and Acura's EVs, the Prologue and ZDX respectively, target different customer needs, with the Prologue focusing on practicality and value, and the ZDX offering premium performance and technology, enabling them to compete effectively in the evolving EV market.
- The Acura ZDX, with significant discounts and up to nearly $30,000 in lease cash, has become more affordable than some competitors, attracting a wider range of customers interested in EVs from trusted manufacturers.
- Honda and Acura's EVs, while utilizing General Motors' Ultium platform for their electric powertrains, have managed to differentiate their products through unique designs and brand identities, leveraging GM's technology while maintaining their own distinct presence in the market.
