Funding for 4screen comes to a close with Series B completion
4screen, a pioneering startup that transforms vehicles into intelligent, interactive environments, has raised €18 million ($21 million) in a Series B funding round. The investment, led by Bosch Ventures, NewRoad Capital Partners, and Bayern Kapital, will primarily support the company's international expansion, with a focus on scaling its driver interaction platform in the United States and other new markets.
The platform, currently active in 12 countries, connects drivers with brands via in-vehicle digital screens integrated natively into vehicle operating systems. It delivers contextual advertising and information relevant to the driver's location, vehicle status, and preferences, engaging customers in real-time along their route.
With this funding, 4screen aims to expand its global footprint, particularly accelerating growth in the U.S. market. The company also plans to advance its technology and data capabilities to enhance platform performance and safety compliance. Furthermore, 4screen intends to deepen partnerships with automotive manufacturers (OEMs) and global/local brands, enabling broader content delivery and monetization opportunities.
CEO Fabian Beste emphasizes the vision of creating a platform that enhances the driving experience by connecting brands, third-party service providers, and automakers, who traditionally have operated separately. John Sheehy from NewRoad Capital Partners is impressed by 4screen's unprecedented reach and depth within the OEM ecosystem and key international markets. Ingo Ramesohl, Managing Director and Co-Head of Bosch Ventures, views 4screen as a key enabler for the next generation of connected in-car experiences.
The platform is already integrated with major automotive brands such as Mercedes-Benz, Audi, Toyota, Hyundai, Stellantis, Volkswagen Group, Kia, and Zeekr. Global and local brands can use this technology as a new real-time customer engagement channel along their routes. The funds will also be used for further development of technological functions and acquiring new partners on the platform and automotive side.
This investment is a strong signal of confidence in 4screen's role in future mobility. The company's goal is to continue enhancing the driving experience and connect brands, third-party providers, and automakers in new ways, leveraging the increasing number of connected cars worldwide and capitalizing on vehicle screens as a new advertising medium (with screens 10-20 times larger than smartphones).
- The investment in 4screen, a startup that innovates vehicle environments with interactive digital screens, will primarily be used to finance its business expansion, focusing on the scaling of its technology in the United States and other new markets.
- In addition to expanding globally, 4screen aims to advance its technology and data capabilities, striving to enhance platform performance and ensure safety compliance in line with innovation and growth.
- With the Series B funding, 4screen plans to deepen partnerships with automotive manufacturers (OEMs) and global/local brands, exploring new avenues for content delivery, monetization, and technology development, leveraging the growing number of connected cars worldwide and screens as a new advertising medium.
