Five influences to shape marketing strategies in 2025, as per WARC analysis
A Fresh Take:
Strap in, marketers! The lowdown on 2025 trends is here, straight from WARC's Marketer's Toolkit 2025. This report lays out five game-changing trends set to rock the ad scene next year. Here's the skinny.
Sunny Side Up Economy 🌞️
One piece of good news starts with 65% of marketers predicting a brighter future for businesses in 2025. As inflation eases and consumer spirits rise, it's all about growing pricing power. WARC suggests sticking to steady brand-building strategies and avoiding frequent ad changes for best results.
Customers Calling the Shots
- In the realm of business, media outlets are expected to prioritize customer preferences, as 65% of marketers foresee customers gaining more control in 2025.
- The blurring lines between finance and sports will be a significant trend, with brands capitalizing on sponsorships and advertising opportunities in a growing sports market.
- The successful business model in advertising will be one that balances long-term brand-building strategies with responsiveness to evolving customer demands in the customized market landscape of 2025.
