Fertilizer Industry Leaders and Government Officials to Gather for Game-Changing Discussion: "Innovate, Regulate, Elevate" in IMMA B2G Roundtable of 2025
On August 2, 2025, the Indian Micro-Fertilizers Manufacturers Association (IMMA) will host the second edition of the IMMA B2G Roundtable at the India Habitat Centre, New Delhi. The event aims to position India as the global hub for sustainable nutrient solutions, with a focus on innovation, regulation, and elevation in the non-subsidized fertilizer sector.
The day-long event will gather government officials, industry leaders, and technical experts around six thematic sessions. These sessions will cover topics such as innovative fertilizers, quality control, anti-counterfeiting measures, ease of doing business reforms, bio-stimulants regulation, decriminalization of non-subsidized fertilizer laws, and liberalized import-export policy for non-subsidized fertilizers.
Dr. Rahul Mirchandani, President of IMMA, highlighted the need to stop treating non-subsidized fertilizers as essential commodities that face punitive enforcement. Instead, he advocates for fair and firm regulation that enables growth and supports India's role as a global fertilizer powerhouse.
One of the key reforms discussed is the adoption of voluntary anti-counterfeiting measures by IMMA member companies to ensure product integrity. Voluntary smart labeling and QR-coded traceability are essential to protecting brand credibility and farmer trust in the face of rising counterfeit threats.
Another significant reform discussed is the Central Licence Portal, which aims to enhance ease of doing business in the non-subsidized fertilizer sector. Aligning bio-stimulants regulation with on-ground realities is also crucial to support effective and practical use.
The roundtable also advocates for decriminalization of laws relating to non-subsidized fertilizers, shifting from punitive to proportionate, risk-based compliance. This reform is intended to foster a regulatory environment that supports innovation, quality, and global competitiveness for India’s non-subsidized fertilizer sector.
The event will conclude with an open forum and roadmap presentation to the Government of India, summarizing consensus-based industry recommendations. The aim is to produce a roadmap with consensus-based recommendations to present to the Government of India, fostering a regulatory environment that supports innovation, quality, and global competitiveness.
Sameer Pathare, Vice President of IMMA, urged policymakers to act swiftly on the practical reforms being tabled, especially those that unlock India's export potential. Dr. Rahul Mirchandani also emphasized the need for dynamic, soil-responsive fertilizer formulations.
The theme of the roundtable is "Innovate, Regulate, Elevate: Shaping India's Fertilizer Future." The roundtable brings together stakeholders from government, industry, and research institutions, with the goal of fast-tracking innovative products to market and saving crores annually. With global demand rising, India's high-efficiency micronutrients and specialty fertilizers deserve a fast-lane to international markets.
Finance and business are crucial aspects that will be discussed during the IMMA B2G Roundtable. The event aims to formulate consensus-based recommendations that will foster a regulatory environment supporting innovation, quality, and global competitiveness in the non-subsidized fertilizer sector, potentially opening new financial opportunities and business prospects for the industry.
