FCC Launches Quadrennial Review: Broadcast Ownership Rules Under Scrutiny
The FCC has initiated its quadrennial review, with broadcast ownership rules under scrutiny. Industry leaders and advocacy groups are pushing for modernization, citing hindrances to investment, innovation, and local service under current rules.
Cumulus Media's Mary Berner welcomed the FCC's 2022 Quadrennial Review, describing it as a crucial step towards updating radio ownership rules. She believes this will benefit listeners and allow companies to invest more locally and compete effectively.
Caroline Beasley of Beasley Media Group echoed this sentiment, calling the review a 'defining moment' for local radio to maintain its public service mission.
Groups like Townsquare Media and Connoisseur Media have also voiced concerns, stating that current ownership rules hinder their ability to compete for audience and advertisers.
However, not all broadcasters are on board. iHeartMedia has previously expressed reservations about abolishing AM caps entirely.
NAB President Curtis LeGeyt praised FCC Chairman Brendan Carr for pushing the review forward, highlighting the need to modernize outdated rules that hinder investment and innovation.
The FCC's quadrennial review is underway, with broadcast ownership rules in the spotlight. Industry leaders are calling for modernization, citing benefits for listeners, local service, and competition. The FCC will now consider these arguments and potentially update the rules to reflect the evolving media landscape.
