Fast Food Consumption Least Amongst Far Eastern Population Compared to Others
In a recent survey conducted by MTS AdTech, some interesting findings about fast food consumption and advertising trends in Russia have emerged. The survey, which was carried out in May 2025, included 2,000 Russians aged 18 and above living on the territory of the Russian Federation.
The average check in fast food establishments across Russia remained stable at 450 rubles in May 2025, compared to the same month the previous year. However, transactions in fast food establishments were 5.8 times more than in restaurants during the same period.
Interestingly, no one in the surveyed area eats fast food on a daily basis. In the Far Eastern Federal District, more than a third of respondents (31%) do not consume fast food at all. The reasons for fast food consumption vary across the country. In Yakutia and other Far Eastern regions, most people (25%) choose fast food when they're too lazy to cook, while a significant number (16%) opt for fast food to treat themselves to delicious food. Fast food is less frequently consumed to celebrate an event (6%) or when stressed (3%).
The survey also revealed that advertisers are paying more attention to regional specifics in the fast food market. The number of advertising campaigns targeted at regions has increased by 4 times from January to May 2025 compared to the same period in 2024. However, detailed insights into fast food advertising trends in Russia’s Far Eastern Federal District from MTS AdTech's May 2025 report are not publicly documented in the provided context. For comprehensive and accurate information, consulting MTS AdTech’s official publications or their market analysis reports directly would be necessary.
Artem Pulikov, a notable industry figure, has noted that the development of regions is a growth point for the fast food market. Despite the stable average check in fast food establishments, the average check in restaurants is 3.3 times higher, with a growth of 11% in May 2025 compared to the previous year. The survey did not provide information about the changes in the average check in fast food establishments or restaurants in specific regions.
In conclusion, while fast food consumption remains a part of Russian culture, the trends and advertising patterns in specific regions, particularly the Far Eastern Federal District, remain to be further explored. The survey provides valuable insights into the nation's fast food habits, but more research is needed to fully understand the regional dynamics of the fast food market in Russia.
The ongoing survey by MTS AdTech has revealed that the average spending on fast food in Russia remains constant at 450 rubles per check, but transactions in fast food establishments are notably higher than in restaurants. However, an intriguing finding shows that no one in the surveyed area consumes fast food on a daily basis, with some choosing fast food due to convenience or as a treat rather than for celebratory or stress-relief purposes. Additionally, the survey has indicated that advertisers are focusing more on regional specifics in the fast food market, with a significant increase in targeted regional advertising campaigns.
